Yacht Brands

Azimut

Azimut is a high-end yacht builder based in Italy, founded in 1969. Founded by Paolo Vitelli, the brand began as a small company specialising in luxury boat charters. As the business expanded, Azimut grew into an internationally recognised yacht brand and in 1985 acquired the historic Benetti to form the Azimut|Benetti Group. This group is still one of the largest luxury yacht manufacturers in the world. Azimut's product line covers a wide range of models from 50 feet to over 100 feet and is divided into the Flybridge, S, Grande and Magellano series. Each series has its own clear design style and usage positioning. For example, the Flybridge series is more suitable for those who like open deck space and focus on family leisure experience; while the S series is inclined to sporty performance, suitable for boat owners who like speed and sense of control.

Italy

1969

Princess

Princess Yachts was founded in 1965 and is headquartered in Plymouth, England. The city has a strong tradition of shipbuilding, and Princess started in such an industrial context. The brand was originally called Marine Projects, and was not officially renamed Princess Yachts until 1981. Since its inception, Princess has been focusing on the design and manufacture of high-end power yachts, with a target customer base covering middle- and high-net-worth individuals in Europe, the Middle East, North America and Asia-Pacific. Currently, Princess is affiliated with the L Catterton Fund under the LVMH Group. The brand positioning remains stable and continues to expand its distribution network in the global market. For users who want to own a powerboat with a stable design, balanced performance and a mature after-sales system, Princess is a mature and reliable choice.

United Kingdom

1965

Sanlorenzo

Sanlorenzo is a high-end yacht manufacturer headquartered in La Spezia, Italy, founded in 1958. The brand has insisted on limited production since its inception, delivering only a limited number of boats each year to ensure that each yacht can reflect the customer's personalized needs and customized details. This production model also allows Sanlorenzo to form a unique position in the luxury yacht market. Sanlorenzo mainly produces customized powerboats and superyachts between 24 and 70 meters in length. Its SL, SD and SX series cover customers with different styles and usage preferences. The brand is also constantly innovating in material selection and space design, and is particularly good at introducing residential-level comfort into the cabin. Sanlorenzo is not a company pursuing large-scale expansion. Compared with market share, it pays more attention to craftsmanship details and user experience. This is why it can maintain its high-end positioning for a long time and is listed as one of the favorite brands by many experienced boat owners.

Italy

1958

Ferretti

Ferretti is a high-end yacht manufacturer from Italy. It was founded in 1968 by brothers Alessandro and Norberto Ferretti. The brand initially focused on small powerboats, but gradually turned to the field of luxury yachts in the 1980s and quickly gained recognition in the European market. Ferretti's product line covers a variety of boat types, mainly including flybridge yachts, sports yachts and sailing yachts. The brand is headquartered in Forlì, Italy, and the factory integrates design, testing and production. Ferretti has gained professional recognition in the global yacht manufacturing industry for its solid product structure and stable technical system. Compared with brands that emphasize luxurious appearance, Ferretti pays more attention to the reliability and continuity of use of boats.

Italy

1968

AVA

AVA Yachts is a superyacht builder based in Antalya, Turkey and is part of the shipbuilding business within the Antalya Free Zone. Founded in 2005, the brand was initially launched by a team of experienced engineers and hull construction specialists with the goal of creating an efficient platform for design, construction and project management. AVA is well known for its medium to large expedition boats, with the Kando series receiving particular attention. models such as the Kando 110 and the Kando 130 feature a hybrid steel and aluminium construction, with an emphasis on long-range range and robustness, while balancing comfort with practical functionality. The team focuses on engineering quality and is open to individual customer requirements, such as layout modifications, hull enhancements and environmentally friendly propulsion systems.

Turkey

2005

Riva

Riva is one of the most representative yacht brands in Italy. It was founded in 1842 by Pietro Riva on the shores of Lake Iseo in northern Italy. The brand started with wooden handmade boats and gradually developed into a symbol of modern luxury yachts. It reached a turning point in the 1950s, when the Aquarama wooden-hulled speedboat launched by Riva was popular among European aristocrats and Hollywood stars, and also established the brand's position in the high-end market. Currently, Riva belongs to the Ferretti Group and is one of its core brands. In the global market, Riva's buyers are mostly high-net-worth people who value brand history, design sense and detailed craftsmanship. The brand still retains some production lines in Iseo to continue its craftsmanship tradition, while adapting to modern market needs through technological upgrades. Riva is not a brand that pursues the "biggest" or "fastest", it pays more attention to the texture of yachts as a lifestyle carrier.

Italy

1942

Aicon

Aicon is a yacht brand originating from Sicily, Italy. It was founded in 1999 and initially focused on building luxury motorboats ranging from 40 to 60 feet. The brand's founding team consists of a group of boat engineers with a high sensitivity to design. They added more modern aesthetic concepts to the Italian shipbuilding tradition. This fusion quickly made Aicon's product line recognized in the European market, especially by private users and small and medium-sized ship owners. In 2017, the Aicon brand was acquired by an Italian-American entrepreneur and began to reintegrate the product line. The new team will focus on flybridge yachts between 50 and 70 feet, focusing on modular interiors and user customization experience.

Italy

1999

Azuree

Azuree is a sailing brand launched in 2007 by Sirena Marine of Turkey, specialising in boats that combine performance and comfort for the modern sailor. Working with an Italian design studio from the very beginning to ensure that both the structure and aesthetics of the hulls were up to scratch, Azuree's first generation of 40' monohulls received a lot of positive feedback from the European market and quickly established itself as a niche in the mid-size cruising sailboat segment. Overall, Azuree is a modern, well-conceived sailing brand that has found a relatively balanced expression of performance, comfort and structural safety. It doesn't go for flashy designs, but rather focuses more on the details of the owner's experience in real life use.

Turkey

2010

Beneteau

Beneteau is a French yacht builder founded in 1884, originally specialising in wooden fishing boats. Benjamin Bénéteau, the founder of the brand, came from Saint-Gilles-Croix-de-Vie, a small boatbuilding town in the west of France, which is still the core of Beneteau's production. Over the course of more than a century, Beneteau has evolved from a family-run workshop into a globally recognised yachting group with two core product lines, sailboats and powerboats. Beneteau's sailing yachts, best represented by the Oceanis range, are designed with a focus on seakeeping ability and owner comfort, ideal for those planning long distance sailing or family trips. On the powerboat side, the Antares and Swift Trawler ranges are geared more towards the owner who prefers offshore cruising, with a focus on manoeuvrability and fuel efficiency.

France

1884

Catana

Catana is a catamaran manufacturer from France, the brand was founded in 1984 and specialises in high-speed ocean-going catamarans. Headquartered in Canet-en-Roussillon on the Mediterranean coast, Catana was founded with a clear vision - to create lightweight, robust, seaworthy boats for ocean-going sailors. In the 2000s, Catana's designs gradually became more lifestyle-friendly, with a range of functional catamarans for family cruising and medium to long distance cruising. From 2020 onwards, Catana began to incorporate more intelligent manoeuvring systems in some of its models, but always with a ‘seafarer-focused’ approach.

France

1984

ChangHe

ChangHe Yachts, founded in 1996, is one of China's leading manufacturers of medium and large yachts. Based in Shanghai and with its own shipyard, the brand focuses on providing high-quality, personalised yachts for both domestic and international clients.ChangHe's design philosophy combines traditional Chinese craftsmanship with modern yacht engineering to find the optimal balance between comfort and performance. With the expansion of the brand influence, ChangHe began to gradually enter the international market, especially in Southeast Asia and Europe has gained a lot of loyal customers. In the future, ChangHe will continue to expand its product line and technological innovation, and is committed to becoming an important member of the global high-end yacht industry.

China

2003

Excess

Excess is the catamaran sailing brand of the French Bénéteau Group, officially launched in 2018. The brand was created in response to the expectations of the younger generation of sailors for a ‘more fun, less constrained’ way of sailing. In contrast to traditional catamarans, which emphasise stability and comfort, Excess focuses on fun handling and sporty performance, which is directly reflected in its overall design. The Excess design team is made up of experienced boat engineers from Lagoon and Bénéteau, but they decided early on in the project to move away from Lagoon and try to respond to the market's demand for a new type of catamaran by using a more minimalist, lightweight design language.

France

2019

Feadship

Feadship is a high-end custom yacht brand from the Netherlands, founded by De Vries and Van Lent, two shipbuilding families with a history dating back to the 1940s. The brand name ‘Feadship’ is an acronym for ‘First Export Association of Dutch Shipbuilders’, reflecting its important role in promoting Dutch yacht exports in the post-war period. Feadship is specialised in yachts over 50 metres. Feadship specialises in fully customised powerboats from 50 metres upwards, with each boat designed from scratch according to the client's individual needs. It has no fixed product line and does not sell finished boats. The team usually conducts several rounds of communication with the owner before De Voogt Design takes the helm, with the hulls built by its two shipyards and finally meticulously fitted out.

Netherlands

1940

Prestige

Prestige is a well-known French yacht brand, founded in 1989 and launched by the Jeanneau shipyard under the Groupe Beneteau Group. From the beginning, the brand has focused on building medium and large powerboats suitable for family use, focusing on the balance between living comfort and ease of operation. Over the years of development, Prestige has successfully expanded to the global market, especially in the United States and the Asia-Pacific region, gradually establishing a clear brand image. At present, Prestige focuses on flybridge boats and sports boats in the 40 to 70-foot range. Common models such as Prestige 420, 520, 690, etc. are suitable for family vacations and self-driving cruises, and are also favored by some boat owners for business reception scenes.

France

1989

Fairline

Fairline is a high-end yacht builder from the UK, founded in 1967 and based in Olney, England. The business started in a small boatyard and was founded by engineer Jack Newington with the aim of creating modern powerboats for British families. Initially designed with practicality in mind, the brand evolved as the market demanded a more luxurious blend of seakeeping performance. Fairline's designs are characterised by a quintessentially British aesthetic, with an emphasis on proportions and detailing, and many of its models are understated but recognisable. The Targa and Squadron series are the most iconic of the brand's product lines, aimed at sporty users and families seeking a comfortable sailing lifestyle, respectively. In practice, they cover a wide range of needs, from short weekend trips to medium-range voyages.

United Kingdom

1963

Galeon

Galeon is a family business from Poland that has been focusing on the research and development and manufacturing of medium and large luxury powerboats since its establishment in 1982. Headquartered near Gdansk, close to the Baltic Sea, Galeon has its own shipbuilding factory and design team, controlling the entire process from design, manufacturing to assembly. In general, Galeon is a technology-driven, user-oriented shipbuilding brand. It is good at meeting the use logic of modern shipowners at the design level, rather than simply emphasizing luxury. The brand neither pursues extremes nor caters to trends, but steadily promotes product evolution, suitable for those powerboat users who really have use needs.

Poland

1982

Hanse

Founded in 1990 and headquartered in Germany, Hanse Yachts is a yacht manufacturer committed to innovation and high performance. Since its inception, Hanse has always adhered to high quality and advanced design as the core to create yachts that meet the needs of all types of owners. Through continuous innovation, the brand has established a solid foundation in the global market, especially in the European and North American markets. The innovation of the Hanse brand is not only reflected in the exterior design, but also incorporates advanced technology and manufacturing processes. Its yachts are equipped with the latest navigation control systems and automation technology, making control easier and improving navigation safety. In addition, Hanse Yachts also provides customized services, and owners can choose interiors, functions and configurations according to their personal preferences to ensure that the yacht meets unique needs.

Germany

1990

HeySea

HeySea is a local Chinese high-end yacht manufacturing brand, founded in 2007 in Jiangmen, Guangdong Province. The founding team comes from the fields of ship design, engineering and luxury yacht operation, and they want to build a medium and large yacht product line that can meet the use of Chinese waters, but also has the international standard. In the early days, the brand mainly customised yachts for overseas clients, accumulating a lot of manufacturing experience and quality management capabilities. Since 2010, HeySea has gradually launched its own branded models, focusing on the 70 to 150 feet market. Most of the yacht users in this range are entrepreneurs or high-net-worth families, with an emphasis on the vessel's residential comfort and personalised space requirements.

China

2007