Hanse Yachts AG Appoints New Exclusive Dealer in Australia

Hanse Yachts AG has appointed Performance Cruising Yachts as its new exclusive dealer in Australia, marking a significant step in strengthening the Hanse Yachts Group’s presence across the Australian market. The appointment covers the full Hanse Yachts Group portfolio, including Hanse, Moody, Dehler, Sealine, Fjord and Ryck, bringing six internationally respected sailing and power yacht brands under one dealership.

Hanse Yachts

Performance Cruising Yachts is one of Australia’s most established and progressive yacht importers, with a long-standing reputation for representing leading international brands and supporting owners throughout every stage of their boating journey. The company has built its success on deep technical expertise, hands-on experience and a strong commitment to long-term owner support.

Founded by Matt Hayes, an Olympian, circumnavigator and multiple Sydney to Hobart Yacht Race veteran, Performance Cruising Yachts has evolved into a dynamic and highly experienced team of sailors and boaters. The team remains actively involved on the water, most recently competing in the Sydney Hobart Yacht Race, ensuring that advice and support are grounded in real-world performance, seamanship and practical ownership experience.

Hanse Yachts

While the business has a respected heritage in sailing yachts, it also brings extensive expertise in modern powerboat ownership, handling and onboard systems. This unique breadth makes Performance Cruising Yachts ideally placed to represent the entire Hanse Yachts Group range, supporting clients moving between sail and power, or entering boating for the first time, with confidence and clarity.

As part of its appointment, Performance Cruising Yachts has already committed to two highly specified stock yachts. A Hanse 410 will be delivered into a Sydney-based Yacht Share program, offering new owners structured access to the Hanse brand, while a Hanse 460 will arrive as a premium stock model, providing Australian buyers with immediate access to one of Hanse’s most popular and versatile designs.

Hanse Yachts

A key strength of the dealership is its close relationship with sister company Sydney By Sail, one of Australia’s largest on-water sailing and charter operations. This integrated structure provides owners with berthing, training, community engagement and ongoing support, creating a clear pathway from learning and chartering through to confident ownership.

Performance Cruising Yachts operates from multiple bases in Sydney, supported by a national service and support network across Australia. With the addition of the full Hanse Yachts Group portfolio, the company now offers a true one-stop solution for sailing yachts, bluewater cruisers and modern powerboats.

Performance Cruising Yachts will make its first official appearance with the Hanse Yachts Group at the Sanctuary Cove International Boat Show in May, marking the beginning of a new chapter for the Hanse brands in Australia.

Netizen comment

Comments

empty comment

Leave the comment