Wider Brand Background
Origin and History
Wider was founded in 2010 in Ancona, Italy, by Tilli Antonelli. As the former president of the performance yacht brand Pershing, Antonelli leveraged his deep industry experience not to follow tradition, but to challenge it. From its inception, Wider positioned itself as a "next-generation builder," focusing on forward-thinking innovation rather than historical legacy.
Brand Manufacturing Facilities
The brand's core production is housed in modern shipyards in Ancona and Fano, Italy. The Ancona facility, in particular, reflects its innovative ethos. It operates with a philosophy akin to high-end automotive manufacturing, emphasizing precision and integrated processes. This shipyard serves as both the construction hub and the testing ground for Wider's proprietary hybrid propulsion systems.
Brand Design and Innovation
Wider's design is immediately recognizable. The sharp, angular "Diamond Line" on the hull is a signature visual element that enhances both interior volume and hydrodynamic performance. The brand's core innovation is its serial hybrid diesel-electric propulsion system. This architecture allows for extended silent cruising on electric power alone, eliminating noise and vibration—a transformative feature for onboard comfort at anchor.
Product Range Overview
The brand's portfolio is divided into two main lines:
- The Wider Series (Monohull Motor Yachts): Flagship models like the 46-meter Wider 150 embody the brand's full technological and design philosophy.
- The WiderCat Series (Catamaran Motor Yachts): Models such as the WiderCat 92 leverage the catamaran's inherent stability and beam, combined with Wider's engineering, to offer exceptional living space, appealing to owners prioritizing lifestyle and comfort.
Yacht Style
Wider's style is best described as technologically driven minimalist luxury. Exteriors feature assertive, architectural lines. Interiors avoid ornamentation, prioritizing space, natural light, and the honest texture of high-quality materials. The overall ambiance is calm, intelligent, and deeply comfortable—reminiscent of a modern seaside retreat rather than a palatial showcase.
Typical Usage Scenarios
The yachts' usage is defined by their technical capabilities. Owners most value the ability to enjoy absolute tranquility: overnighting in a scenic, sheltered bay in silent electric mode, or departing a harbor at dawn without disturbance. They are ideal for extended, comfortable cruising in destinations like the Mediterranean or Caribbean, with their spacious decks and stable hulls providing perfect settings for family and social gatherings.
Sustainability Strategy
Sustainability is integrated into Wider's innovation DNA. The hybrid system directly reduces fuel consumption and emissions, while silent electric propulsion minimizes acoustic pollution for marine life. The shipyard also actively explores more sustainable building materials and construction processes, applying a responsible mindset across the product lifecycle.
Customer Experience and Brand Culture
A Wider customer is typically an informed, successful individual who appreciates engineering, values privacy and environmental consideration, and consciously avoids the conventional. The brand culture promotes "Intelligent Luxury," engaging clients in a collaborative, expert dialogue. The experience, from customization to onboard support, is designed to be highly personalized and seamlessly supported by technology.
Data and User Feedback
While specific sales figures are private, consistent industry recognition (such as awards from the World Superyacht Awards) and a steady model launch cadence demonstrate market validation. Feedback from owner circles consistently highlights "silent cruising" as the most praised and impactful feature. Furthermore, the exceptional sense of space offered by the WiderCat series often exceeds the expectations of first-time catamaran owners.
