Pershing Boats & Yachts

Brand Introduction

Pershing is an Italian high-performance luxury yacht brand founded in 1985 by Tilli Antonelli in Ancona, Italy. From the very beginning, Pershing focused on a product philosophy of ‘speed and design’, emphasising the integration of sports car-like lines and a sense of interior space into the performance of a speedboat. In 1998, Pershing joined the Ferretti Group and gained enhanced technical support and a global sales network. This transition has helped the brand to penetrate international markets and build a solid customer base, particularly in the United States, Europe and Asia, where Pershing's customers are mainly mid-to-high-end customers who value control, design and personalised experience, many of whom have a background in motor racing, flying or sailing.